Sales… selling… most of us have to do it at some point. Even if we’re not actively selling a service or a product for a living, we need...

Without getting bogged down in the theory of it all, there are some little gems of thinking about marketing that still resonate today,...

I know, I know… it’s only the second week in September. Christmas is actually still over 3 months away: 15 weeks (106 days, to be exact,...

At the heart of all content marketing is… well… content. No surprises there then. But although the statement is just stating the obvious,...

How do you make leads stick to you like glue? The answer is simple: with a lead magnet. Let’s get straight down to it with the what, why...

From the biggest of global corporations to digital startups to indie retailers to white van sole traders, every business needs a brand....

Okay, so you’ve finished writing a piece of content. You read it through. It reads well to you. You’re sure there are no spelling or...

Okay, so maybe everybody is a bit of an exaggeration, but if your Facebook news feed is anything like mine you will know exactly what I...

The conversations I have with small business owners and prospects regarding content marketing tend to follow a familiar path. Few usually...

Creating consistently good content on a regular basis and over a decent length of time is a massive challenge. When it comes to blogging,...

All businesses and brands are the same in a couple of ways: 1. They’re all trying to sell us something. 2. They’re all solving a problem...

Compared with most copywriters, I talk and write a lot about social media. Why is this? The majority of writers tend to focus on the copy...

There’s a wealth of evidence out there to back the claim that content marketing is definitely worth it, as this infographic shows....

I have an aversion to two words beginning with ‘b’: buzzwords and bullshit. In fact, aren’t they the same thing? In the words of one...

There are apps to create great content, apps to curate great content - and apps to help you manage it all. Here are six of the best...

When it comes to marketing, it's best not to overcomplicate things. Stick to the 3 Cs: Content, Consistency & Conversions.

Call the cops! The Grammar Police are always lurking. But, in the big scheme of things, does grammar actually matter?

Marketing a small business can be a real handful. It’s a challenge trying to keep all the plates spinning at the same time.

Of all the hacks, tips and tricks that I’ve ever heard there’s one that stands out above all: The Importance Of Not Being Idle.

Occasionally, when I meet new people and I’m asked what I do for living, I get a blank, glazed look in return when I give my answer...