Don't just use social media for leads. Use it for this...

Compared with most copywriters, I talk and write a lot about social media.

Why is this?

The majority of writers tend to focus on the copy they will create, the words they will craft and the brand voice they will use to promote your business.

That’s all very well – and completely right and proper – but, to me, it’s difficult to separate copywriting and social media.

They go together like yin and yang, salt and pepper, and the greatest combination of all… chips and gravy.

Social is where most prospects will find your business

You see, even though the focus of the copywriter might be on crafting killer content for your website, how are most people going to find your website in the first place?

On social media.

A copywriter could produce a weekly blog for your business that is always bang on the money, but how are you going to ensure that more people see it?

Yes, you guessed it… through social media.

Social media is the best way there is to promote the content that you are creating to market your brand.

And that isn’t just about posting lots of links to your blog or website on social. It’s about posting great content in itself to your social channels, enabling you to cultivate your audience too.

Social media (when done well) is a win/win.

So, it’s really disappointing that so many businesses just see it as a way of generating leads and nothing else. It’s a mindset that will often end in disappointment too.

Social media has so much more to offer. Don’t just use it for leads. Use it for this…

To create and share great content

As with anything to do with content marketing, at its core social media is about creating and sharing great content. By great, it means consistently creating content that is engaging and relevant to your audience. What it doesn’t mean is a conveyor belt of posts with links to your products and services.

Your content needs to interest your audience and add value.

To build relationships

There’s no doubt that social media is now a firm fixture in the sales funnel for many brands. But it’s important to appreciate that it’s just one aspect of the sales funnel. So, again, rather than posting endless links so that your audience can ‘Buy! Buy! Buy!’, use social media to help your audience understand your business better and to convince them that they should engage with you.

You cultivate and nurture relationships by posting content that is useful and gets you noticed.

And you can make those relationships stronger by actually engaging with your audience through online conversations on social platforms.

To raise brand awareness

A good social media strategy will steadily grow brand awareness. It’s important to be consistent and that means both posting regularly and maintaining a consistent voice and message.

Look at the best social media accounts out there. Very few, if any, seem to be focused directly on winning new business. That’s not what good social media is all about.

Of course, conversely, by being engaging on social, by being consistent over time, and by having an effective social media marketing strategy, you will win more business in time.

Do you want to find out more about how to use social media as part of a content marketing strategy that gets real results? Get in touch  for a chat to see what I can do for you.