5 great ways to promote your blog

Okay, so you’ve been convinced that your business needs a blog…

Great – that’s the correct decision!

'So… er… what do we do next?'

First off, you need to get the basics right. Right from the get-go, there are a couple of trapdoors that you need to make sure you don’t fall down.

They are:

Number 1: Don’t just stuff your blog with keywords

SEO (Search Engine Optimisation) is important. As the term suggests, SEO is all about making your content easier to find online in search engine results. At its most basic level, it’s about keywords – these are the typical terms or phrases people might type into a Google Search. For example, 'Copywriter Cheshire.'

A lot of people overdo keywords. What you end up with is content that - although it might be easier to find on the web – is rubbish content all the same.

And rubbish content makes your business look… well… a bit rubbish.

Number 2: Don’t overdo the sales-talk

Yes, you want people to buy – or buy into – what you are offering. But screaming ‘Buy this! Buy that! Buy it again!’ at your prospects is a massive turn off.

So, having skilfully avoided the above pitfalls, your brilliantly written blog has been uploaded to your website. Now, you just need to sit back comfortably and wait for the leads to start flooding in, right?

Sorry. No – that’s not how it works.

You see: 'If you build it, they will come' doesn’t quite work with blogs.

They will come – in time – but you need to push things along a little bit. Here are 5 great ways to promote your blog.

1. Share it on social

Every blog post you upload is a handy chunk of useful information that you can share and share again. Of course, social media is the easiest (and best) way to do this.

Don’t just post the same link to your blog again and again though. Vary your approach. Ask a question, include a quote from the blog, make a quick video to promote it...

And keep an eye on which tactics get the most engagement. If you track what you do, you’ll soon get an idea of what’s working with your audience and what isn’t.

2. Be a problem solver

Your blog needs to address the pain points and problems that your audience has.

So, this post is aimed (allegedly) at the ‘businesses who kind of know they should have a blog but don’t quite know how to go about it’ crowd.

If all your blog content is helpful and useful to your audience, they’ll come back for more. Slowly, but surely, trust and the first seeds of a relationship will start to form.

3. Build your subscriber and email list

Unfortunately, it’s highly unlikely that a prospect is going to ring you up and buy your products or services on the strength of that one great blog post that they saw and found really useful.

However, if they did like it and you pop up in their news feed again with another post, they’re much more likely to click on it and take a look.

Subconsciously, an impression of your brand is forming in their mind. It’s cementing– and when the cement is dry and the foundations are laid, you can build on top of them.

If you grow a subscriber list, you have got an all-important contact list of potential customers. Now, it might not be until the sixth email campaign down the line that a prospect finally ‘bites’ - but a bite is a bite!

Good things come to those who wait.

4. Try different things

It helps if you maintain a consistent tone of voice, style and theme with your blog. Your audience will get to know what to expect and will like you for it. But if everything you do is just the same again and again and again, it all gets very samey, too safe and too predictable.

Your audience will start to disappear.

5. Great content

Consistency is very important. Choose a schedule that suits you and stick to it, if you possibly can. However, the most important thing you need to be consistent about is the quality of your content.

It needs to be great every single time you press the ‘Upload’ button. It’s all about setting a high standard and maintaining it.

For more tips on how to make your blog get noticed, get in touch for a chat.